OKX CMO: ‘A super app for crypto’ that lets users put their portfolio to work

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  • Mar 03, 2025

OKX Chief Marketing Officer Haider Rafique describes the exchange as a one-stop solution for crypto traders, investors, and DeFi users, offering both centralized and decentralized tools in a single app.

“The crypto landscape is very fragmented. If you look at centralized exchanges, wallets, DEXs, what have you, a typical crypto native has more than a dozen apps on their phone,” Rafique said in an interview with TheStreet Crypto Roundtable .

"Where OKX comes in is we are a single point app, which means that whether you want a centralized experience with fiat on-ramps, you get that within our app. You get a decentralized marketplace in there with a DEX aggregator, so you don’t have to use three or five DEXs. You have a completely self-custody wallet. And the beautiful thing about OKX app is that everything is natively interoperable. So you don’t need to bridge or have to connect one thing to another in a very hacky way. It all works in one single app, almost like a super app for crypto," he explained.

Giving users more control

For users holding Bitcoin or other crypto assets, OKX aims to provide more options beyond just storing them.

"If you look at most platforms, you hit a ceiling very quickly on what you can do with your portfolio," Rafique said. "What OKX helps you do is actually put your portfolio to work. So you can do that by getting access to liquidity, getting access to staking options, getting access to early entrant in our market in a reliable way, so you don’t have to go into an unknown DEX or bridge one thing to another."